Most people use QR codes for one thing: sending someone to a URL. But there's a whole layer of advanced features that can transform each scan into a rich marketing event — tracked, targeted, and fully automated. This guide covers six Pro features that serious marketers and growth teams use to get the most from every scan.
1. Scan Notifications — Know the Instant Your Code Is Scanned
When scan notifications are enabled, you'll receive an email every time someone scans your QR code. The notification includes the scanner's device type, operating system, country, city, and the exact timestamp.
Use cases:
- Know when a printed flyer or business card gets its first scan
- Monitor real-time engagement during a live event or product launch
- Get alerted if a high-value placement (e.g. a conference badge or trade show stand) is performing well
You can send notifications to any email address — not just your account email. Useful for alerting a field team member without sharing dashboard access.
2. Zapier & HubSpot Webhooks — Connect Scans to Any App
Every scan can fire a webhook — a real-time HTTP POST to any URL you configure. The payload includes the QR code name, type, UUID, device type, OS, country, city, and ISO timestamp.
With Zapier, this single webhook unlocks connections to 6,000+ apps. Popular automations:
- Add scanner location to a Google Sheet for campaign tracking
- Create a HubSpot contact or deal when a code at a trade show is scanned
- Send a Slack message to your team when a high-traffic QR hits a threshold
- Trigger a Mailchimp campaign for anyone who scanned a product QR
For HubSpot specifically, you can use the webhook to log a timeline event, update a contact property, or fire a workflow — bridging your offline and online marketing data.
3. Google Analytics 4 — Full Funnel Visibility
Enter a GA4 Measurement ID (e.g. G-XXXXXXXXXX) on any QR code. When a scanner visits a QR content page or redirect page, the gtag.js snippet fires automatically — the same event you'd get from a standard page load.
Why this matters:
- Your QR scan data appears in the same GA4 dashboard as your website traffic
- You can see scan-to-conversion paths when users continue browsing your site
- Session-level attribution works correctly — GA4 sees the QR scan as the acquisition source
- Custom events can be defined in GA4 to track specific actions after a scan
Tip: Use UTM parameters alongside GA4 tracking to get both session attribution (GA4) and campaign labelling (UTM source/medium/campaign) in one scan.
4. Retargeting Pixels — Build Audiences From Real-World Scans
Retargeting pixels let you add physical-world scanners to your digital ad audiences. When someone scans your QR code, their browser fires the pixel script — just as if they'd visited your website. Supported platforms:
- Facebook Pixel — Add scanners to Custom Audiences for Facebook and Instagram retargeting
- Google Ads Remarketing — Add scanners to Google Ads remarketing lists for Search, Display, and YouTube campaigns
- TikTok Pixel — Build TikTok audiences from QR scanners for short-form video retargeting
- Custom Script — Paste any tracking HTML/JavaScript for platforms not listed above (LinkedIn Insight Tag, Twitter Pixel, Pinterest Tag, etc.)
A practical example: you print 5,000 flyers for a product launch. Everyone who scans the QR code gets added to your Facebook Custom Audience. Two weeks later, you run a retargeting ad campaign — and you're only paying to reach people who already showed interest by scanning the code in the real world.
5. Geofencing — Control Exactly Where Your QR Code Works
Geofencing lets you restrict QR code access by country. You can either:
- Allow only specific countries — the QR code only works for scanners in those countries; everyone else is redirected or shown an error
- Block specific countries — everyone can scan except scanners from the listed countries
In both cases, you can specify a redirect URL for blocked scanners — useful for showing a localised "not available in your region" page or redirecting to a region-appropriate alternative.
Common use cases: compliance (e.g. GDPR or local regulations), region-locked promotions, geo-specific A/B testing, and preventing competitor market research.
6. Smart Multi-URL Routing — One QR, Many Destinations
Smart Multi-URL routing lets you define conditional rules that redirect different scanners to different URLs. Rules are evaluated in order — the first matching rule wins.
Supported conditions:
- Device type: Mobile, Tablet, Desktop
- Operating system: Android, iOS, Windows, macOS, etc.
- Country: exact country name match
- Browser language: 2-letter ISO code (e.g.
fr,de,es)
Examples:
- Mobile users → app store listing; desktop users → product page
- French speakers → French landing page; all others → English page
- US scanners → US pricing; UK scanners → UK pricing; default → global page
- iOS → App Store; Android → Play Store; Desktop → web app
Note: Smart Multi-URL rules are separate from time-based scheduling. Both can be active on the same QR code — scheduling routes by time, multi-URL rules route by scanner context.
Getting Started
All six features are available on the Pro plan. You'll find them in the Smart Features section when creating or editing any QR code in your dashboard. Each feature is independently configurable per QR code — mix and match to build the exact tracking and routing logic your campaigns need.