If you've ever needed a single URL to share multiple links — your website, booking page, social profiles, latest video — you've probably considered Linktree. It's the dominant name in the "link in bio" category, and for good reason: it works, it's fast to set up, and the free tier is enough for many users.
But for businesses that care about brand consistency, data ownership, and long-term costs, there's a stronger case for self-hosted link pages.
What Are Link Pages?
A link page (also called a "link in bio" page or landing link page) is a single webpage that hosts multiple links. Instead of picking one URL to share in your Instagram bio, email signature, or business card, you share the link page URL — and from there, visitors choose where to go.
The Linktree Model: Convenient but Limited
Linktree hosts your page on their domain (linktr.ee/yourname). This means:
- You don't own the URL — if Linktree changes pricing or shuts down, your links break
- Their branding appears on your page (on the free plan)
- Analytics are limited on the free tier; full data requires a paid subscription
- The page design is constrained by their templates
For a personal creator or a simple use case, these trade-offs are often acceptable. For a business, they're harder to justify.
Self-Hosted Link Pages: Full Control
D-QR's link pages live under your account but are served from the platform. The key advantages:
- No third-party branding: Your page, your colours, your logo
- Full analytics: See which links get clicked, when, and from which devices
- QR code integration: Every link page comes with a matching dynamic QR code, so you can use it in print as well as digital
- No subscription fee: Included with D-QR free and paid plans
- Update anytime: Add, remove, or reorder links from your dashboard
When Linktree Still Makes Sense
If you need something live in under two minutes, don't have an account on any platform yet, and are a solo creator with simple needs — Linktree's free tier is a perfectly reasonable choice. It's fast and requires zero setup.
The moment you want custom branding, real analytics, or a QR code that matches your link page, a self-hosted option becomes the better investment.
Pro tip: Use your link page URL as the destination for a business card QR code. One scan takes someone to a page with all your contact options — call, email, WhatsApp, website, booking. Far more useful than a QR code pointing to just one link.
Setting Up a Link Page in D-QR
- Create a free D-QR account
- Go to Link Pages in your dashboard
- Add a title, description, and profile image
- Add your links (name + URL for each)
- Customise the background colour and button style
- Save — your link page is live instantly with a shareable URL and a QR code
The QR code is dynamic, so if you ever want to change the link page URL or point it to a different page entirely, you can do so without reprinting your business cards or updating your bio.